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Digital Marketing Executive - Website - Logistics Brand - Colnbrook, Berkshire, England

Posted Date:  07 November 2018
 
Job Reference: 07/11/2018ME
Position Type: Permanent
Sector: Sales
Specialisation: Sales - FMCG and Food Manufacturing
Job type: Retail – Other Head Office Roles
Location: Colnbrook, Berkshire, England
County: Colnbrook, Berkshire, England
Salary: £35000-£35000 Per Year
Contact: Nayha Ahmad
Phone: 01628 600785
 
Description

If you are looking to join a Global brand you can progress in, then look no further! We are working with the one of the world's largest supply chain and logistics brand. It is the biggest company that deal with Air, Land & Sea Freight, International, Import, Export, Small Pack, Courier and Express and Cross Trade in the world.
This brand is looking for someone to manage and look after their marketing for their website on the Express side.

We are after a Digital Marketing Executive to work in the Slough/Colnbrook Office.
£35k on the basic and 22 days Holiday and lots of progression.
Standard single private medical insurance & Stakeholder pension scheme.



You will be:
Responsible for delivering actionable insights from the brands websites and combining with behavioural user data in order to improve the end-to-end view of the customer journey. Establishing, documenting and maintaining an evolving conversion optimization strategy that focuses on revenue generation of the brands non-account (consumer and business) channels in order to achieve the UK's business targets.


Key accountabilities and activity areas

*Execute and manage the Conversion Rate Optimisation strategy that focuses on revenue generation (CRO testing roadmap)
*Develop hypotheses, create specifications and implementation of A/B, MVT tests whilst following UX best practices
*Identify technical issues associated within the domains and deliver a recommendations document highlighting the high, medium and low priorities according to natural search (SEO) impact
*Liaise with brand development teams to integrate technical SEO best practice into site build
*Identify opportunities to support PPC, GDN, remarketing and prospecting campaigns
*Quantitative user data analysis using Google Analytics
*Qualitative user research using a range of tools such as UserTesting and others
*Creating tailored reporting and communicating test results to key business stakeholders
*Working closely with web developers to prioritise web changes


Experience

*2+ years in a conversion optimization role that included ecommerce experience with track record of end-to-end planning and execution
*Proven experience in using data to identify optimisation opportunities to improve website performance and KPIs
*Extensive knowledge of SEO best practices
*Extensive knowledge of UX best practices
*Highly analytical and experienced in designing and implementing A/B and MTV tests with the use of tools such as Optimizely, VWO or similar
*Experience using web analytics platforms such as Google Analytics or similar
*Experience using Google Tag Manager or similar and knowledge of the latest tagging/tracking techniques and best practices

*Extracting information from data Layer for use in reporting and media optimisation
*Experience in discovering audiences through web analytics that can be segmented to ensure paid media budget and creative are optimal
*Proficiency in user experience best practices
*Excellent communication skills and experience with stakeholder management
*A data specialist with the initiative and ability to go beyond surface details to produce actionable insight
*Strong organisational and project management skills
*Results driven, experienced individual that can reliably meet goals & deadlines





If you are keen and interested, then please do apply! Nayha.ahmad@mandeville-sales.co.uk
Berkshire, Colnbrook, Slough, Marketing, Marketing Executive, Maidenhead, Langley, West Drayton, Egham, Staines, Hounslow, Chertsey, Southall, Datchet, Colnbrook, Feltham, Iver, Uxbridge, Northolt, Windsor, Old Windsor.





Mandeville is acting as an Employment Agency in relation to this vacancy.
 
Skills

Marketing, Marketing Executive, Digital Marketing, SEO,
 
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